Acura

Design Management

Advanced Facility Program, Acura:
Digital Prototype | Print | Video | Architectural Media

Advanced Facility Program is a multi-phase initiative designed to provide Acura dealers with a consistent new look that clearly communicates Acura's image of performance, advanced technology and precision design. The goal is to create a look that sends a clear and distinctive visual message to consumers while creating a more customer friendly sales and service experience.The program combines an enhanced interior image with an all-new exterior design, including a new, more distinctive, dealer brand sign featuring the new Acura logo with deeply beveled surfaces and sharp angles for a look of precision and power.

Working with automotive companies’ executives, branding specialists, architects, graphic designers and furniture detailers AGA facilitated creative strategy and presentation materials development for Advanced Facility Program. To create more innovative designs and communicate contemporary, high-tech and interactive style that compliments the new exterior design while providing customers with a more comfortable, informative and user-friendly showroom environment, AGA created Virtual Prototypes, Computer Graphics Imagery, Animations and Print Presentations.

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