Optical Illusion | Magritte

Design Development

Project: Arnold Worldwide Reception
Services: Design Development | 3D Digital Prototype | Architectural Walkthrough 

Commissioned by KLM Interiors AGA helped to establish creative brand in advertising agency clients’ minds, through playful reception design, inspired by René Magritte paintings. The main challenge was to communicate design concept including trompe l’oeil effects with optical illusion and several custom-made sculptural elements. In the concept development stage AGA used interactive digital prototypes to achieve right visual effects from different points of view. The resulting space is a humorous, mindset shifting “departure zone”.

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