Guest Experience Design

Project: Mercedes | Smart Model Design Facility

Services: Implementation of  Autohaus Design Concept | 3D Prototypes I Renderings | Print & Video

Mercedes-Benz continues to demonstrate its commitment to maintaining and further developing an unparalleled network across the country. The layout of the new facility follows the proprietary Mercedes-Benz Autohaus concept, which promotes the widespread use of glass to maintain transparency and create a bright, open concept feeling. The new facilities feature a transparent glass curtain wall, 20-foot ceilings in the showroom and an expanded service area that includes vehicle detailing bays and state-of-the-art service bays. An exterior has rotating star on the roof of the building. 
AGA provided Design Management services with the focus on the quality of guest experience. Every touchpoint within the guest's interaction with a product/service was designed to deliver experiences based on the brand's promise. Digital Prototypes and Computer Graphics Imagery were used to visualize and communicate new facility design paradigm implementation.

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