Design Process

From Concept Design to Fabrication

MMVA Design Management The MuchMusic Video Awards (also known as the MMVA or MMVAs) are annual awards presented by the Canadian music video channel MuchMusic to honour the year's best music videos. In their modern form, the awards ceremony is not held in a conventional theatre, but instead as a large street party incorporating the MuchMusic World Headquarters, its parking lot, and parts of Queen Street West in downtown Toronto, Ontario.  AGA provided Design Management Services to transform MuchMusic parking lot into a massive stages for the MuchMusic Video Awards televised show, streamlining on-line communication between producers and multidisciplinary designers including set, construction, lighting, media artists as well as performer’s production houses. Design Management Services: MMVA Studio One On-line Collaboration File Exchange Standards | Concept Development | Integration of all design data in 3D prototype to determine shot blocking for broadcast and live audience requirements, seats placement and traffic flow | Coordination of trades, especially digitally capable suppliers and subcontractors | Fabric patterns and construction element specifications | Design Conflicts and Change Management | Reveals
Research | Strategy | Concept Development | Sketches
Concept Sketches
3D Concept Prototype
Concept Rendering from 3D Prototype
Fabrication Specifications
Installation Photograph
Project: MMVA Studio One | BellMedia
Services: Design Management including  Leading On-line 3D Model-based Collaboration | File Exchange Standards | Concept Development | Sketches | Integration of all design data in 3D prototype to determine shot blocking for broadcast and live audience requirements, seats placement and traffic flow | Renderings | Project Documentation including fabric patterns and construction element specifications | Coordination of trades, especially digitally capable suppliers and subcontractors | Design Conflicts and Change Management | Reveals

The MuchMusic Video Awards (also known as the MMVA or MMVAs) are annual awards presented by the Canadian music video channel MuchMusic to honour the year's best music videos. In their modern form, the awards ceremony is not held in a conventional theatre, but instead as a large street party incorporating the MuchMusic World Headquarters, its parking lot, and parts of Queen Street West in downtown Toronto, Ontario.

AGA provided Design Management Services to transform MuchMusic parking lot into a massive stage for the MuchMusic Video Awards televised show, integrating design data and leading 3D-model based on-line communication between producers and multidisciplinary designers including set construction, lighting, media artists, special effects  as well as performer’s production houses.

MMVAs By the Numbers

955 people to put on the show
8,300 total hours for set up
10 days to build the three MMVA stages
35 tractor trailers loading in the stage gear
More than 450,000 kilograms of steel and gear used in the three MMVA stages
1,768 metres of barricades used to hold back thousands of screaming fans
24 production rundown drafts
35 high definition cameras used to catch all the action for the home audiences
185 light fixtures for the red carpet
1,518 metres of red carpet along Toronto’s John Street
2,408 metres of cable used for the Red Carpet and web lounge
237,000 Watts of audio
47 official photographers
58 hours spent on sound check
62 kilometres of signal cable
285 walkie-talkies used by MMVAs staff
2,300 hours of take down

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