Fundraising | MOAD

Fundrising video | Donor wall area visualization
Client: Museum of the African Diaspora
Location: San Francisco, California

The Museum of the African Diaspora (MoAD) is a San Francisco based nonprofit organization that was conceived as a part of the economic and cultural revitalization of downtown San Francisco. AGA helped to launch MoAD as a dynamic, world class institution that brings people of all ages, ethnicities and backgrounds together. Collaborating with the museum staff, branding specialists, exhibit designers and architects AGA produced introductory video and interactive materials for fundraising and marketing. AGA developed script, visual materials, virtual tour of the MOAD's architecturally stunning space and curated virtual exhibits.

Working in cultural sector we have learned that available capital has to be used with intelligence and strategy. We met very tight deadline and budget, because all members of the team worked simultaneously towards the known goal, clearly defined at the beginning of the process.

Master plan and content: Lord Cultural Resources
Architect: Freelon Group Architects
Identity Program, Exhibit Design, & Signage: Susman/Prejza

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